Practical guide

How to turn a product page into a video campaign

Product pages answer buying questions. Video campaigns need a hook and a sequence. Use the page for product truth while the campaign brief chooses the angle.

Decide the buying reason

Choose one audience, one product, one leading benefit, and one call to action.

Separate product truth from creative angle

Use the page for grounded product information and the prompt to decide how those facts become a campaign.

Create variants around one source

Change the audience, benefit, hook, offer, or destination instead of trying to put every angle into one video.

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