Practical guide
A public product page and an uploaded photograph are different starting points. Use reference photos when the actual item, packaging, or label needs to guide the output, then choose a still image or a moving film.
Use sharp, well-lit images from useful angles showing shape, materials, color, label, and packaging. Upload only media you may use.
Product Photos makes still ecommerce or campaign concepts. Product Video adds movement and camera direction. Product Page to Video starts from a public ecommerce URL.
Specify the audience, setting, lighting, and desired use. For video, add camera movement, a reveal or close-up, pacing, and aspect ratio.
A vertical social ad, a square feed image, and a wide banner need different framing; decide the placement before generating.
AI can alter small text, logos, colors, or packaging. Review the result before making commercial claims or publishing a listing.